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Slogans:
1.World’s Fair 2014 – To Lebanon and Beyond!
2. Lebanon Exposition 2014 – The Crossroads of the World
3. Lebanon Exposition 2014 – The Center of America, The Future of the World

Promotion:
Outlets
Social Networking
Twitter
#WorldFair2014
#Lebanon2014
#TheMiddleofNowhere2014
Facebook
Make a page
“Like” the page
Advertising on login page of Facebook
Google
Dennis Hwang
Artist
Designed Google logos
Festive logos special American days

YouTube
Commercial
Website
Professional Sports
Kansas City Chiefs
8 home games/year
Ads on megatron
Posters supporting it
2013,2014 seasons
During the games (TV timeouts)
Kansas City Royals
81 home games per year
Ads on megatron at games
*during innings, not before
Commercials
Televison
30 second
new architecture
suspense about next big thing
5 second
just the slogan
Movie Trailer- esque

Celebrity
Betty White (Illinois)
Brad Pitt
From Missouri/Oklahoma
Partnerships
Car companies
Ford
Introduce an autopilot car
We give them space
They give us advertising time
Theme Parks
Make our own ride
Mascot
Visits Disney World, World Series, Super Bowl
Apple introduces new Iphone there
Example- Iphone 4s sold $1 million within 24 hours
They agree to give out 100 free phones to random winners-  just keep electronic ticket stub

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Attractions / Exhibitions

Mark -entertainment
-Music – To show How important, inspirational, and phenomenal music is in America Everyday in fair there will be different Genres of music from different Artist who born in different places around the U.S

  • Detroit- Big sean, Madonna, Eminem, Royce da 5’9
  • Texas- Beyonce , Usher, Selena Gomez, Demi Lovato
  • New york – Jay Z, Tupac,  Naz , Nicki Minaj
  • Atlanta- Kanye West , Childish Gambino, zachary mekus
  • Virginia- Chris Brown
  • Chicago: J Cole
  • Phili- Meek Mill
  • Washington DC: Wale Cleveland: Kid Cudi
  • Florida: Flo Rida
  • Baltimore: Dmx
  • North Carolina: B.O.B.
  • Delaware:Input 6 and Ky’aire Gibson/ Ben manning solo
  • Columbia: Carly Rae Japsen
  • Canada: Justin Bieber
  • Utah- Neon Trees
  • California- Katy Perry, Yo gabba gabba(kids)
  • New Orleans- Lil Wayne Frank Ocean
  • Petersburg- Trey Songz

-To show Amazing food is in U.S. each state will have their best and most famous food presented at the food.


Nebraska

  • Nebraska Runza Sandwich
  • Popcorn
  • Goodrich Ice Cream

Colorado

  • The Denver Omelet.
  • Rocky Ford Cantaloupe.
  • Palisade Peaches.
  • Colorado Lamb and
  • Coors Beer.

OKC

  • Barbecued pork

 

  • Chicken fried steak
  • Sausage
  • Biscuits and gravy
  • Fried Okra

Missouri

  • beans (pinto, navy, great northern)
  • beef
  • lamb

 

  • fish
  • bison/buffalo
  • Jerky

Philadelphia

  • Cheesesteaks
  • Potato knish
  • franks
  • Hot pretzels

California

  • Grapes~ “The Wine Country

Texas

  • chili
  • barbecue
  • chicken fried steak
  • tex-mex cuisine

Florida

  • Passion Fruit
  • Spiny Lobster
  • Stone Crabs
  • Coconut
  • Key Lime

Idaho

  • Anything with Potatoes

Washington

  • Red Delicious Apples
  • Dungeness Crab
  • Oysters
  • Scones
  • and the beloved Gooey Duck

Minnesota

  • walleye fish

NEW MOVIES- 3D On IMAX

Look for Holograms that will roaming around during the movie

LEADING ACTORS

  • Denzel Washington
  • Robert Downey Jr
  • Mila Kunis
  • Austin Rafetto

 

Madeleine-(stay schemin)
Business Plan
·      For the park
·      Admission
o   Charge one flat admission rate instead of a small entry fee and then tickets for the rides because it would save us money
§  No paper wasted
§  No staff to collect/distribute tickets
o   Day passes-
§  Adult- 45.99$
§  Child (under 10) 39.99$
o   Multi- day passes
§  Two day passes
ú  84.99$
§  Child two day 75.99$
o   Also have a water park with separate passes but can make a combo pass with park passes
o   Also for 50 extra dollars can buy a speed pass to skip the line for the day
·      Park hours
o   Run from 10 a.m. to 9p.m.
o   But kiddy section closes at 6pm (that is when most would leave so it save electricity as well as paying workers)
§  SIDE NOTE- would create jobs (the fair)
o   Also if you pay to stay at one of the hotels located/ affiliated with the park can get in an hour earlier
Entertainment
·      Amusement Park
o   Divided into themed areas
§  Areas of the United States (New York City, Grand Canyon etc.)
§  Rides and attractions/games relating to each area
ú  Also food relating to each area inside the park
·      Also have both children and Adult rides
o   5 large rollercoasters for adults
.Tallest roller coaster in the world- 500 ft tall
130 mph
45 seconds
. Winged roller coaster that is a long ride (in terms of time) ( 3:05)
. Soely backwards roller coaster
.As well as two others with inverted drops

o   4 medium thrill for inbetweeners
o   5 kiddy rollercoaster
4 water rides as well as water atrractions such as a lazy river
o   6 additional rides
one of which is an indoor rollercoaster that is 4D meaning smell feel
it is a ride whose display changes depending on the day
. Through the United States
. Throught the ocean
. And for kids one day a week it will be through Bikini Bottom (spongebob)
§  Incorporation new innovations
ú   Holograms, 4D – senses smell fell
·      Casino For adults
o   Generate revenue

Art Museum
Find the most famous pieces of art from across the world and place them in one museum
·      Broker a deal with the museums to lend the art work for however many months and in return their work is shown to thousands of peps
Intrest people from accross the world

Kai
•Inventions / Innovations
•Focuses:
–Advancements in Technology
–Environmental Protection
•Advancements in Technology
•Biology
•Synthetic life
–Cloning
–Resurrected woolly
mammoth
•Computer
–Special effects
–Computer Graphics
–Holographic
–Laser
•Electronics
•3D TVs – widespread use
•A camera that takes pictures around corners using laser sensitive software
•flexible touch sensors
•Electronics
•An interactive / gaming room
–control electronic devices with gestures and movements
–Smart TV
•Astronomy
•Gaia – “billion pixel camera of stars”
•Transportation
•Smart cars – communicate with each other
–Safe, efficient, and environmentally friendly
•Hypersonic jet plane
–London to New York in an hour
•Environmental Protection
•Energy
•Wind – more wind turbines
•Hydro – hydro-electric cars
–Display “green cars”
•Solar – Panels cheaper and expanding
•Agriculture
•Agriculture
•“The New Way to Farm”
–Speaker Dr. Dickson Despommier
•Eco-friendly
•Recycling & Reusing
–more recycle bins
–Cheaper, more efficient methods
•Eco-friendly
•Memristor lighting
–Presented by either Hewlett-Packard, SK Hynix, or HRL Laboratories
–Energy-efficient
•Companies
-Promote latest product, idea, future plans, etc
•Companies
•Facebook – new lay-out
•Apple – glass iPhone & other new products
•Microsoft Windows – Microsoft Office 2014
•AT&T – phone design
•Abercrombie & Fitch – new clothing line
•Simmons Jewelry Co. – upcoming products
•Toyota – new cars 2014

Business:
Companies  want to display their new inventions in the Exposition (mostly new and up-and-coming ones), which will generate revenue. Company advertising product = $

There will not be an admission fee into the designated museum area

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Architecture / Landscape

 

Architecture and Landscaping:
Definite buildings:
Entryway- group
trainstation-Nick
Theatre Lizzy
Casino-nick
Next big thing
buildings for events (3-4)- everyone does one
Art museum – Lizzy
Mess hall-kathryn
bridges over rivers

http://www.galaxy.bedfordshire.gov.uk/webingres/bedfordshire/vlib/0.digitised_resources/0.images/butterfly_bridge.jpg

Landscaping- Kathryn
Museum- Sammy

Art Museum
Theater: http://assets.inhabitat.com/files/helix9.jpg
Possible underground idea. The theater will be a bowl shape not the shape in the picture^^ but will have the ring idea to create levels of the theater. This hotel in Abu Dhabi is designed by Leesers Architects

TrainStation:

Next big thing in the center of the fair

Center of the U.S monument = center of the fair

Numerous roads originating from center

Goes to different areas

(i.e. “An enterprise devoted to human enlightenment in the noblest sense”

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The Next Big Thing

Next Big Thing:

  • “Glass”
    • Courtyard for the center of the US
      • The open area in the middle allows the center of the United States to be ‘separate’ and can be walked through and visited.
      • Building around the courtyard
    • Dome with hologram of earth on outside and all seeing eye on top
      • the eye because it is a visual experience seeing the world.
      • individual rooms with holograms of maps in them
      • Google maps technology but can view whatever you want
      • improved satellites that allow real time viewing
        • if it is windy you will see the leaves blowing
      • Wind and rain simulators make you feel in the actual location
        • using weather satellites to get accurate weather feed
        • appropriate clothing/umbrellas for every condition
        • thermostat will correct to designated temperature depending upon desired location.
    • Presentation
      • sneak previews of the hologram rooms while not fully giving away the whole experience
      • Powerpointadvances in biology, automobile technology, etc.)

Incorporate landscape into architecture by making the buildings “flow” more

No rough edges

Example 1

Influences

Phillip Johnson

Influential American Archetect
Created the postmodern AT&T building
Now the Sony Building
Used glass a lot in his work

One of his works, the Peace Chapel

His own home/creation, the Glass House
Norman Foster
British Architect
Responsible for creations such as
New apple HQ in cupertino
Picture Gallery of the HQ
Abu Dhabi city of Masdar

Possible Train station entrance?


Modern buildings
Attractions / Exhibitions: #worldsfair
Together:
Website
LANDSCAPE
“Roof Gardens” to blend with the surrounding countryside
Example: http://www.elmich.com/elmich/userfiles/gallery/11/Marina2.jpg
Example: http://www.plasticrooftiles.co.uk/wp-content/uploads/2012/02/Green-Roofs.jpg

Fountains – Large scale fountains that are innovative
Example: https://www21.corecommerce.com/~messpa1/uploads/image/Huge%20Gold%20Wedding%20Fountain.jpg
Example: http://www.flickr.com/photos/tentonyield/2960004376/in/photostream/

Additional fees on top of entrance fee
COMPARE TO DISNEY

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World’s Fair 2014

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